The law of defamation has been eclipsed by a new phenomenon, for which a new word is proposed: Rapeutation.

Distributed Internet Reputation Attack (DIRA): noun, an attack against the reputation of an individual that harnesses the distributed efforts of large numbers of both human and digital Internet zombies to proliferate unmanageable quantities of disparaging information in an effort to alter the conduct of the individual or entity.

Rapeutation: 1. noun, what an individual subjected to a DIRA ends up with, in place of a reputation, e.g., “We know him by rapeutation;” “Your rapeutation precedes you.” 2. the act of starting or carrying on a DIRA “The rapeutation starts at 14:00 sharp.”

Rapeutationist: 1. noun, one who initiates, conducts, or participates in a rapeutation.